Course Overview:
Managing creatives and the creative process in collaboration with other functional teams requires a broad skill set, including technical know-how and leadership characteristics. Established techniques of leadership and management will be taught alongside access to the Faculty’s wide range of creative activities. This course focuses on challenges and creative culture, as well as a deeper understanding of design processes, evaluation and expectations. The course will involve a mix of creative design, management and leadership processes to equip you with the skills and expertise to lead effective creative design of commercial value within industrial, retail or service sectors.